• Coverage:

- 19 national trading networks

- More than 2.5 thousand points of sale

- All regions of Ukraine

 

• Data detailing:

- On a nationwide scale / region-wise /

 city-wise

- By product category / subcategory /

 by product attribute (specifications)

- By each network / by every POS of the network

- By trademark / by each SKU with reference to the network and POS

 

• Adaptation to the client:

- Formats and structure of the provided data

- Data reporting periodicity

- Geography / categorization / analyzed parameters

- Additional parameters for analysis / prepared customized analytics

 

• Integration with the client's BI

- Data upload automation

- Database synchronization

 

• Range of application:

- Strategic decisions (strategic planning, pricing, assortment management, competitive analysis)

- Tactical operative decisions (promotional activity analysis, distribution performances, experiments within networks, sales and prices in POS, actual profit of sales, incentive for sales personnel)

 

• Data quality and check:

- Multilevel algorithm of MDC data check (Multifactor Data Convergence)

- Data verification possibility with actual uploads in the network